What Are Google Analytics UTM Links and How to Easily Use Them For Tracking?
I love google analytics. It’s the best free reliable tracking tool on the planet. Who knows!? Google may actually take your data and use them for their own evil empire. Who cares! I don’t. Google Analytics rocks!
What are Google Analytic UTM Tags?
Google UTM (Urchin Tracking Module) tags allow you to add extra information to you the link you create. This extra information appears in the Google Analytics reports under Traffic Sources. Source
So here’s a neat little trick you can use to track unique links without using any other 3rd party tracking tools like prosper202 or whatever.
Here are some sample normal links.
To use google analytics UTM links, I would simply add the following to the end of my URL
So for this example, I bought a gig on fiverr that will promote my link on a facebook fanpage (Case Study coming soon!).
So I named my link like this:
I replaces the parameter utm_source= with fivfor fiverr, and utm_medium with fanpage for facebook fanpage.
After the fiverr gig is completed, here’s what is shown in my analytics stats for this particular UTM link. You can see this under “Acquisition”, all traffic.
So if you were to have a bunch of different UTM links, it’ll all show here. You can have UTM links for whatever campaigns or promos you are running such as buying banner ads on somebody’s website, forum signature links, or whatever.
How cool are UTM links!?
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