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$7,794 in 2 Weeks! My WSO Case Study – How to Launch a Successful Product at WarriorForum


Leon’s WSO Of The Day Case Study
Check out Case Study #2 WSOOTD

I launched my WSO (warrior special offer) on February 21, 2014. It’s an ebook called “Penny Per Click“. After 2 weeks, it has already generated $7,794 with 1338 sales so far. After the affiliates’ commissions, I take around 25% profit.


It has been awarded top 10 WSO of the week by WSOscout and has also been awarded WSO of the day by WarriorPlus (The Big One).

Here’s How I Did It

First of all, when I did this WSO launch, I practically did it all wrong. I didn’t give away free review copies so that I could get a bunch of reviews & testimonials to add to my salespage. I didn’t JV with anybody. I didn’t contact any affiliates to promote Penny Per Click. I didn’t create a fancy graphical long sales page.  I didn’t even send an email to anybody about my WSO launch.

The only thing I got right was the ebook itself. I wrote it 100% from scratch. Not rehashed stuff. It’s new and it has a good name “Penny per Click”. It’s a guide that I truly believe in, and it basically sold itself. Plus it was priced weirdly at just $6.

  • Day 1 – $150 in sales, zero affiliates
  • Day 2 – $200 in sales, started getting new affiliates sign up
  • Day 3 – $300 in sales, getting more affiliates with big names.
  • Day 4 – $450 in sales, affiliates started mailing to their lists
  • Day 5 – $2700 in sales, awarded WSO of the day
  • Day 6 – $1600 in sales, gained more big affiliates
  • Day 7 – $500 in sales, 80+ affiliates total signed up so far
  • Day 8 – day 13 ….. $150-$300 per day. But started to slow down. 
  • day 14 – sales slowing way down. I’ll have to do a bump every few weeks to get this going again.


Here’s How You Can Launch Your Own Successful WSO

The most important thing is that your WSO must be 100% original. No rehashed stuff. It should be something that many people can benefit from without being saturated.

Use warriorplus, this system handles all of the payments, product delivery, and affiliate payments. Plus if they select your product as WSO of the day, then be prepared to be bombarded with an endless amount of “paypal payment received emails” than you’ve ever dreamed of.

Overall, I’m really no expert in launching WSOs so I will not write up a guide about launching a WSO. But here is a really good step-by-step guide written by a long time WSO expert (Alessandro Zamboni), that I highly recommend for anyone wanting to launch their own successful WSO product at the WarriorForum.

A Step by Step guide on How to Launch a successful WSO in 2014. Everything you need to know about launching a WSO in this comprehensive guide. Plus you get skype support from the author when you need it plus plenty of useful bonuses.

Product Creation Guide For Newbies . Create High Value, Profit-Pulling Info Products in ANY Niche…. FAST!


Thanks for reading!


  1. Thanks for this, Leon. I learned a lot, although I’ve been an affiliate online since 1997. I feel the PDF training could have been a bit bigger, longer, warning of the pitfalls of pay per click. For example, you used mostly default settings and said, put in all sorts of ‘work at home’ keywords, with BROAD match. That’s very dangerous, as the system runs away with irrelevant matching – only risky because there is no immediate feedback or knowledge of results. All in all, a fascinating and worthwhile experiment. Keep producing goodies like this. You ROCK.

    1. Thanks Geoff for the feedback. Originally, I just wanted to keep Penny Per Click simple. I didn’t want to include too many technical stuff but as more and more people asked, I’ve added more tutorials to the FAQs page: like how to set up landing pages, dynamic keyword insertion, setting up conversion tracking.

      Even if I write a 200 page guide for Penny Per Click, it still won’t cover everything. I just wanted the simple guide to show that it was possible to achieve quality cheap clicks for pennies and less. And How I used it to build my lists and profit from it. This is not a guide that shows you how to PPC from A-Z or step-by-step guide to make money online.

      Again, I appreciate your feedback very much, and it will help me plan for my next WSO. Thank you.

  2. Leon, your WSO eBook Course, Penny Per Click did result in an average cpc of exactly $0.01 and I feel I’ve found a huge traffic source worth playing with at just 0.01 – hey! Your .php help was invaluable for doing dynamic (changing) keyword insertion in my landing page…Oh, yes, thanks for the excellent Template there, too, buddy! GD.

    1. I’m always happy to hear success stories like these.
      I can’t say this enough, thank you for supporting my product.

  3. Hi Leon,

    I really like the way you share tips and strategies. It’s transparent and most importantly “Straight To The Point”. I have learned a lot from this blog. It has been the 1st and 2nd website that I check daily since I bought your product “Penny Per Click”.

    You have done a great job and I have 8 STARS For YOU! Good Luck!

    1. Thanks Tommy. I hope to be more active in adding new posts daily after my next product launch in March.

  4. Leon, you and Tommy have inspired me further, to provide feedback… here’s sales of your wonderful little product, 1 penny click METHOD:
    2014 Penny Per Click Guide 25 13 2 15.38% $0.78 $5.10 $10.20 owing to affiliate

    1. I am no longer actively selling WSO anymore. WarriorForum is no longer as popular as it once was.
      However, warriorplus is still a thriving marketplace for selling WSO-types of products.

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