Email List Building With a Free Autoresponder Service?
You must have heard the quote “cut your coat according to your size” right? Yeah, is it applicable to the internet marketing niche too? I tend to believe that business is business and should be treated as such. For some up and coming internet marketers, the first thing that they like to cut back on after their web hosting plan is their Autoresponder plan if they are paying for it at all.
In my opinion, I believe that some free autoresponders are great but you have to know what you are doing. If you are on a shoe string budget, you need a plan to see the best result in your marketing endeavor. I believe strongly that you don’t have to cut back on your Autoresponder fee since if done right, it will pay for itself over and over again.
The gurus keep saying the money is in the list and I think that’s true for a reason. If you’re serious about making money online, you better start building that list everyone is talking about. But more than the list itself, it is about the relationship with the list. It’s not about giving birth to kids, it is about the process of nurturing and molding the kids into what you desire them to be. The same goes into list building and email marketing in generation.
That begs the question, what type of Autoresponder should I use as a newbie? In my opinion, use the paid service, if you can’t afford the paid service, use the free service but be sure that you will move your list as soon as you can afford it. What’s yours is yours. The free services rock, yes. They work great, yes. But how much control do you have? How much control do you want? At the end of the day, it’s always all about the control.
Other than the obvious questions, you look into the deliverability of the emails sent. That my friend, is the real bone of email marketing. If your emails aren’t hitting the inbox of your clients, you are wasting time, money and more money. If your email is hitting the promotion tab of your potential customers, you are simply losing money, fact!
Therefore, it is important to consider this point very strongly. There is no point in leaving money on the table when you can keep all the money. In the real world of email marketing and numbers, there is a huge difference between a delivery rate of 90% and 95%. There is also a big difference between an open rate of 10% and 15%. It could mean the difference between a few hundred dollars and a few thousand dollars. If you ask me, I know which I will go with.
Here are a few recommendations. If you are considering a free autoresponder with the aim of moving to a paid one as soon as money starts pouring in, consider going with http://listwire.com . They have been used by tons of newbie and everyone seems to be happy with their basic service. The catch? You should be content with the annoying ad that goes with your mailings. In the world of internet marketing, nothing goes for nothing. If you can deal with the ads, move on with them.
Other than listwire, you can do a simple search on google for more free ones. Not that I am endorsing anyone but, it just makes sense to tell you the one I know that works. It is your responsibility to do your due diligence in this regard.
As soon as you are ready to make the leap, Getresponse and Aweber seems to be the way to go. They have the biggest brands in the market, no questions asked! The two of them allow you to try their service for a fee in the first month. Aweber charges $1 the first 30 days. If you are serious and follow a proven blueprint, you should be able to afford the less than $20 that will go into one of the most important component of your business. As soon as you have a handful of customers in Aweber, switch over to Getresponse because they allow you to import your email list without having to do another confirmation which in most cases really cuts down on the total number of your subscribers. By the time you get on with Getresponse, you will be in real business. Paying for the hopefully huge list wouldn’t be a problem any longer. Life will be beautiful, you will be officially welcomed to club of “internet marketing elites!”
By the time your subscriber base gets into the 5 figures, we can start talking about which is better between the “self-hosted” solution and the “hosted” solution. Until then, let’s get something going, shall we?!
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