Why Every Business Big or Small Should Use Blogging to Their Advantages
It is no longer a secret that blogging has come to stay. People who didn’t get on the bandwagon are now regretting their decisions. There is still enough time for anyone to begin to take advantage of this powerful tool for your business.
Blogging is a tool of communication. In fact, that was the whole idea of Web 2.0. If you sell any products or services online, this little guide will help you to take advantage of this movement. Once you understand this is a tool that can bring tremendous reward, it’ll be crazy not to apply this to your own business.
It is a well-known fact that people are likely to buy from whomever they trust. So the very first hurdle of blogging helps you to cross is the hurdle of trust. Now, let’s imagine that a visitor reads your blog post, it’s an interesting post and has a friendly voice. Now that the visitor is interested, they are more likely to be in a happier state to check out what your services and products are all about.
At the end of the day, it is all about sales and conversion.
Blogging helps to build your brand. The general idea of blogging is to speak in a voice your target market understands. When your voice is synonymous to a message, you begin to become identified with that voice. When this happens, your popularity begins to grow, your brand – your message begins to resonate with people.
Blogging helps you make important connection in your circle which indirectly translate into sales for you. In any market, the guy with the loudest voice mostly makes the most sales simply because people believe that since his voice is the loudest, his product is better somehow than the other guys.
With blogging, you have the rare opportunity to connect with like-minded people. When you do, they help join your campaign and your voice, your brand becomes louder. It’s called leverage. Leveraging this power is going to blow your sales through the roof.
Blogging helps give your website (products and services) a face which translates into trust and in turn translate into conversion and then money. If you doubt this, why did you think Google started a blog? Why did CNN start blogging? BBC and other big brands in the world, you think they are just doing it because everyone is doing it? Heck no! They are doing it simply because it works. No questions about that. The columnists on this newspaper now have a page on the blogs. Their raving fans follow them and read whatever it is they are spitting out.
That’s the idea. Blogging helps sell your products and services!