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Ever heard the saying ‘knowledge is power’? if you don’t believe it, that ignorance may cost you a few thousand dollars or even a few million dollars together with a large chunk of time – time you could have used to make more profit, spend with your loved ones or just doing whatever you love doing. This post is going to be life changing for you. Trust me on this.

These are the literal lessons I have learnt after doing IM for years. They are evergreen. They apply to online businesses, offline businesses and life in general. In fact, I strongly believe that the law of life are constant irrespective of where (aspect of your life) you are applying them to.

Nothing In Business Is Constant

You read that right. Life is evolving. Business is evolving although the rules remain the same. The principles of business remain the same but the tactics in business change with time. Do you remember the days when even a 10yr old kid could rank a site on google.com within days no matter the competition? I wish those days never went by. How about the days when you could bid pennies on the dollar for google adwords and get uber-targeted traffic? If you have been since the new century, those memory should still be intact. (I kid, I kid). But, my point in, those things are long gone.

Gone are the days when you can just throw a couple of links together and get page one ranking. If you try that in our day and age, your website will disappear to the bottom of the search engine or be taken away totally. More recently, even guest posting which is supposed to be the milk of new bloggers to garner quality links to their websites have been rendered useless by the mighty google.

To put things into perspective, I remember the years not too long gone by when you could just scrap bunch of email addresses on the internet using a script and spam them to death. In those days, there was nothing like spamming. It wasn’t illegal. It was widely accepted as the norm. In fact, I have heard a couple of persons who became millionaires doing just that.

Fast forward to 2014, if you try that, you are playing with jail time. See how much has changed since then? If you held on to the tactics of years past, you will sink in the ocean of the modern day. Things are moving fast, learn to move along!

Follow The Money

This isn’t hard. Just follow the money, don’t even think about it. Does that sound like today’s reality? From the advent of the internet and internet marketing, the formula for making money has always been:

Targeted Traffic + Solid Offer = $$$

Has that changed in 2014? Absolutely not. Remember I said tactics change every time but principles do not? The same principle that backed booming businesses during the days of the ‘mail order’ is still the same principle backing today’s business on the internet. Follow the money, put your offer where the ‘right’ eyeballs will see it. Years back, it was public boards, then forums, then online groups. Nowadays, the locations have changed but the gatherings remain. We now have facebook, twitter, search engines and even mobile applications.

Fully armed with this knowledge, all you need to do is focus on where your potential customers are and take your offer directly to them. Notice now that there is an increased publicity about facebook ad? Guess why people keep pouring thousands upon thousands of dollar into facebook marketing? It’s simply because it works, no more no less. Follow thee wave. Don’t sit back. The tactics keep changing, the principles remain the same!

Did you enjoy this? I’ve got more to come!

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