Penny Per Click 2.0 Frequently Asked Questions + Tips
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Frequently Asked Questions
Can I Pay You To Setup Prosper202 For Me?
I charge a standard $19 for installing prosper202 on your hosting server.
Can I use other PPC Tracking tools?
There are other PPC Tracking tools out there, some are free and some are paid. You can use whatever you want. Prosper202 is something I’ve used for many years, and it’s something I highly recommend to all of my customers.
How many PPC campaigns should I create to make money?
Create a few campaigns a day. Get to the point where you have 20 – 50+ campaigns. It only takes 1 really good campaign to bring in $50 per day. The more campaigns you have, the better your probability of finding that $50 or even $100+ per day campaign.
What are adgroups? And how many adgroups should you create for each BingAds campaign?
An adgroup goes inside a campaign. You can create multiple adgroups in 1 campaign or have just 1 adgroup for 1 campaign. I recommend having no more than 5-10 adgroups per campaign.
EXAMPLE CAMPAIGN: Clickbank Health Campaign, and in this campaign I would have 5 adgroups where each adgroup is a clickbank health offer.
What keyword match-type should I use: Broad, Phrase. Or Exact?
Example keyword: web hosting
Broad= VPS hosting, website hosting, and a bunch of other broad hosting keywords.
Phrase= Must contain “web hosting” in the keyword like: “cheap web hosting” or “dedicated web hosting”.
Exact= web hosting
When creating new adgroups or campaigns, I use broad keywords.
After running my PPC campaigns for a while, I would then set my high converting keywords to phrase-match or exact-match. But, I would also increase my keyword bids at the same time for these keywords. Because, when you phrase-match or exact-match, your targeting becomes smaller but higher in quality and competitiveness, therefore, you must increase your bids.
That’s just how I normally run my keywords.
Other PPC marketers may choose to only use phrase or exact-match from beginning to end. Which is absolutely fine, it’s going to get you quality clicks from the beginning, but you will likely have to bid higher then with broad-match if you want to see any clicks.
So in a way, I like to test the waters with broad keywords, then hone in and use phrase or exact-match once I’ve found my winning keywords.
When to pause an offer?
If you get 100-150 clicks total in your adgroup or spend 1 to 1.5 times the CPA without a single conversion. You should either decrease all of your bids down really low or pause the adgroup.
For example, a CPA offer pays me $20 per lead. I bid $0.20 for my keywords. So if after spending $20-$30 in PPC and I get zero conversion, then it is time to decrease all my bids down to the bare minimum or just pause the offer.
When to pause a keyword?
I’d like to have a few hundred clicks total before I go and start pausing keywords. Usually, about 50 clicks on a keyword without a sale/lead is not good and I would either decrease the bid or pause the keyword.
How often should you optimize your PPC campaigns?
When starting out, I recommend optimizing your new campaigns every day for the first few days.
Once you have established (highly optimized) money making campaigns, you can optimize every other day or even once a week.