[Updated 8-16-2014] Penny Per Click Version 2.0 Launch + WSO Case Study #2
In my original WSO case study, where I’ve launched my first ever WSO guide Penny Per Click. I’ve made a whopping 1000+ sales in 2 weeks. That was back in February 21, 2014, I had ZERO JV contacts, ZERO affiliates, and a tiny email list!
Now after about 5 months, I just launched Penny Per Click version 2.0 (August 8, 2014!). Will it be as big as the first launch? Now that I have a couple thousand customers on my email list as well as JV affiliate contacts?
Click here to view my Penny Per Click 2.0 WSO at WarriorForum
I’m making a case study out of this WSO launch whether it’s a hit or miss, win or lose, the results will be posted here along with the steps I took for this WSO launch.
August 8, 2014
I launched Penny Per Click 2.0 today, using WarriorForum WSO. I launched it on the WarriorPlus payment platform. I’ve also create an exact copy of the salespage to launch on JVZOO.
I also contacted about 20 affiliates that’ve promoted and made sales for me.
I also sent out an email blast to my 2000 customers about this launch. I use the A/B split test with a 1 hour duration.
It’s only been less than 2 hours, but sales are pouring in.
Currently converting at 15% – 17%.
So far so good.
August 9, 2014
My mistake when launching this WSO was not alerting the affiliates earlier on and providing them with access to the affiliate page to sign up early and blast their email lists during the launch. Some affiliates may be jam-packed with promoting other offers and have to squeeze my offer in, and won’t be ready to blast until a couple more days. So it’s the waiting game. So far, about 20 affiliates have signed up.
Today got awarded 10 top WSO of the week by WSOscout
Currently converting at 10%
August 10 – August 12, 2014
Sales are steady at 20-30 a day. 5 new affiliate sign up per day.
What I’ve learned. Don’t approve bad or unknown affiliates. They send bad traffic (a LOT) and drive conversion rate down and that will scare away some potential affiliates. My WSO went from a conversion rate of 15%, now it’s hanging around 5%, all because of 1 bad affiliate sending 1000 hits with zero sales. So, only approve good affiliates that you know have made sales before.
August 13, 2014
Surpassed the 200 sales mark today. More affiliates are sending traffic. Conversion rate is about 15%, even though showing 5% ( it takes just 1 bad affiliate sending bogus traffic to ruin the conversion rate).
August 16, 2014
After 7 days, PPC 2.0 has 225+ sales and $2000+ in sales (About half went to the affiliates) . So the biggest difference between this PPC 2 launch and the previous PPC 1 launch, was the fact that PPC 1 was awarded WSO of The Day. That makes a huge difference. WSOOTD can still happen though, one can only hope.