Google My Business (GMB) is a tour de force when it comes to business visibility and
localized SEO. Many SEO strategies and digital marketing efforts start with GMB because
it drastically improves a business’ chance of getting noticed.
From a business perspective, Google My Business is a free and easy-to-use tool that helps
local people find your business on Google Search and Google Maps. You can provide
potential customers with key information, such as your address, phone number and even
your latest offer, allowing for an instant interaction. With majority of searches now
performed on mobile devices, you want to ensure that your information is readily
In today’s digital marketing and advertising economy, Google is the number one platform
through which your prospects and new customers will gather information about your
Google research also shows that businesses with detailed and complete online business
listings are twice as likely to be considered reputable and reliable by consumers.
This is your one-stop shop for all information related to Google My Business.
We’ve compiled this guide for one reason: To help all business owners, big or small,
leverage this service to help grow their business.