Google analytics is a free powerful tool that can be used to track and report website traffic. It provides information on website visitors such as where they are located, what type of device they are using, how they found your website, and what actions they took while on your website.
The benefits of using Google Analytics include:
1. Understanding your audience – Google Analytics can help you to better understand your website visitors, including who they are, where they are located, what device they are using, and how they found your website. This information can help you to create a more effective website and marketing strategy.
2. Tracking website performance – Google Analytics can help you to track your website’s performance, including the number of visitors, pageviews, and how long visitors stay on your website. This information can help you to identify areas of your website that are performing well and areas that need improvement.
3. Measuring marketing effectiveness – Google Analytics can help you to measure the effectiveness of your website’s marketing efforts, including the number of visitors who clicked on a specific advertisement or link, the amount of revenue generated from your website, and the number of leads generated from your website.
4. Generating reports – Google Analytics provides a variety of reports that can help you to better understand your website’s traffic and performance. These reports can be customized to meet your specific needs.
Here’s a video tutorial on how to setup google analytics on wordpress.