Why Alexa Ranking Matters and How to Increase Alexa Rankings
I’m a sucker for the Alexa rankings. Ever since the beginning of time when I created my very first website, I’ve always wanted to keep increasing my Alexa rankings.
What is the Alexa rankings? Alexa.com is a ranking tool owned by AMAZON. So it’s a legit and reputable tool in the eyes of many webmasters. The purpose of Alexa is to track and give a popularity ranking # to all of the websites in the world. As of today (3-24-2014), the top 3 rankings are: #1 Google, #2 Facebook, and #3 youtube. You can see more here
So the lower the Alexa rankings the more popular your website is. Brand new sites are usually rank in the 10-20 millionth place.
Alexa is in a way like a global website competition where every webmaster competes for a position in the top 10,000 site rankings.
The majority of us webmasters will never be able to own a site that will get below the alexa rankings of 1000. These are where the multi-billion dollar corporations (google, adobe, amazon, microsoft) and many of the big news sites dominate at.
Alexa ranking is indeed quite useful to me. It motivates me to improve my website and to gain more traffic. More traffic equals more money and value to my site.
Who else looks at your Alexa rankings?
Many ad networks like BuySellAds , CPM networks, and other premium ad networks will judge your websites based on your alexa rankings for approval into their networks.
On top of that, when you buy or sell a website, having a good Alexa ranking is also a good indicator of a good website.
Okay, so here’s my simple little Alexa experiment.
I won’t be doing any blackhat here like sending fake traffic to my site to inflate my alexa rankings.
This experiment is rather simple. Many webmasters claim that placing an Alexa widget on your websites will greatly improve your Alexa rankings.
As of today, March 24, 2014, I’ve just placed an Alexa widget on this site located at the bottom right-hand side.
It looks like this:
This is the first time I’m actually using this widget, so we’ll see how it goes in a couple of weeks.
*Other things you can do to increase your Alexa ranking. Install the alexa ranking toolbar or widget for your browser. And every time you visit your website, it’ll tell Alexa that your website is getting hits which will then increase your Alexa rankings.
* And lastly, of course keep creating content for your website and increasing search engine traffic. More traffic = better Alexa rankings.
UPDATE MAY 13, 2014
The Alexa widget did absolutely nothing to increase my alexa rankings. I’ve added the alexa widget to my other sites with 5 times more traffic than HowToWebmaster.com. Yet HowToWebmaster is currently at 72k alexa ranking, and my other site with 5 times more traffic is currently around 450k alexa ranking and it hadn’t changed for months since installing the widget.
The only reason why HowToWebmaster is ranked higher, is because more people with the alexa toolbar visits this site. Since this is a webmaster blog, a lot of webmasters have the alexa toolbar; possibly coupled with the pagerank checker and other webmastery things installed, when coming to this site.
Thanks for reading!