PPV Marketing Case Study – Successful Payday Loan CPA Offer With PPV Traffic
Today, I will reveal a successful PPV campaign that I’ve tested back in December 2013. I will show you the exact keywords I’ve used to make around a 500% return promoting a Payday loan CPA offer. You do not want to miss this.
The Payday Loan CPA Offer?
Payday loan CPA offers have some of the highest paying commissions just for filling out a form. The typical payday loan CPA offer pays anywhere from $35-$75+. To earn a commission, someone just has to fill out a form about 2-3 pages long, and you’ll earn some big commissions.
The Payday offer I’ve chosen is the EverydayPayday 1 page form submit from MaxBounty CPA network. There are plenty of good payday loan offers at other networks, but I really like this one at MaxBounty because it requires only 1 page submit to earn $45!
Maxbounty is one of the most established and trusted CPA network with weekly payments. If you’re not a member of MaxBounty, I highly recommend you sign up. Please join using my MaxBounty link, click here.
The PPV Traffic Source
PPV is pay per view traffic. I use LeadImpact as my PPV traffic source for this payday loan campaign. The gurus and experts tell me to spend a LOT of money in the beginning so I can quickly test campaigns. Why? I am the opposite of what the gurus tell me to do on PPV. I bid the minimum and set minimum budget so that I can carefully optimize my PPV campaigns cost effectively. I don’t need to burn through $100s to find a profitable campaign. I can spend the minimum and slowly get profitable but in a safely manner so I don’t waste more money than I have to.
Here’s what I’ve spent for PPV traffic on this payday loan campaign for the month of December 2013. I’ve spent $45.86 and gotten 51 conversions. These are not the actual CPA payday conversions, these are my optin conversions.
The 51 conversions are the # of email subscribers I’ve generated from this campaign using a landing page with optin form. I would not recommend to ever do direct linking to CPA offers. Always use a landing page with optin form. You want to capture the visitors’ emails so you can continue to push the payday offer to them for at least the first 3 days. Set up the email optin, so that once your visitors has subscribed, they will automatically be forwarded to the payday loan offer.
I am not going to reveal my landing pages, because I use the same style for many of my other campaigns. You guys can be creative and come up with your own landing pages. I don’t want 100 people copying this campaign and running the exact same Landing pages. The key to a good landing page is to split test multiple landing pages at a time. There’s no such thing as the perfect landing page, it could always be better. You won’t know what works until you actually test it yourself.
Here are the top keywords with the most optin conversions. Look at the keyword, cashloans.com, at the top. This keyword costed me 90 cents for 56 PPV impressions with 8 optin conversions. This is almost 10 cents per email lead! This is the kind of secrets those GURUs will never reveal. 10 cent per email lead in the super competitive payday loan niche is unheard of!
In the end after running this campaign my cost per optin is around 91 cents per subscriber. Now I would just have to optimize and remove the costly keywords and my cost per optin would go down tremendously.
30 Day Revenue
So in the month of December 2013, the PPV traffic costed me $45.86 and I’ve made $225 in revenue with 5 total people filling out the Payday loan form.
So the revenue is $225 and so profit is roughly $179 for a 30 day period. So you’re thinking, damn that’s not that much. Well, I’ve only spent about 3 hours total on it, so that’s not bad. Plus remember, I didn’t even scale this thing up. Most of my bids were at bare minimums at 1.5 cents per view and some at 1.6 cent or a little bit more. This is just a small test campaign that has a lot of potential. I’m just giving this PPV campaign away as a case study for free! If this was a successful $5,000 profit ppv campaign, I’d be crazy to just give it away or even sell it as WSO.
If you want to try this campaign and increase profit, you should split test a couple of different payday loan offers. Also, test different landing pages, find a highly converting landing page, and then increase the keyword bids to get more traffic. I would not expand to any other PPV network until you make a nice profit first.
You can go beyond Payday loan offers. Try other CPA form offers. Always ALWAYS use a landing page with an optin form so you can capture emails and continue to push the offer even after the visitors have left your page. And also, always bid the minimum PPV price and then increase slowly.
PPV is a huge traffic source and is very profitable across so many niches. You’d be surprise at the things that will perform well with PPV traffic.
But PPV marketing is not for everyone, you will need money to make money. It is definitely NOT an easy traffic source to work with for beginners in the web marketing. You will need to be at least proficient at tracking and campaign optimization or else PPV marketing will burn your money quickly.
Please leave comments/questions about PPV marketing and email list building with PPV traffic. Thanks for reading!
————————-Recommended PPV Marketing Guide————————-
[WSO of the Day] PPV PowerStar – Ultimate Guide To Master PPV. Learn everything from selecting the CPA offers, building the landing pages, tracking keywords, and spying on your competition.